ShoMe Horse Shows
CLIENT: ShoMe Horse Shows
CATEGORIES: Branding
ShoMe Horse shows has been a very successful horse show series located in Michigan. When they were looking to add a new horse show to their series I couldn't pass up the opportunity. We began by establishing key elements that define the show series and are important to incorporate in the updated logo such as the iconic horse peeking through the "O" as well as the typeface from their Holiday ShoDown logo while keeping the same color scheme as their original ShoMe Horse Shows logo with an updated twist.
Previously Existing ShowMe Horse Shows and Holiday ShoDown Logos
Updated ShoMe Horse Shows Logo
Summer ShoStopper
The Summer ShoStopper was the first show that I was able to brand for their series. They were looking for something colorful that really felt like summer while incorporating their trademark "Sho" with the horse peeking through the "O." While their Christmas show features a holly wreath, they were hoping for a graphic element to be able to incorporate in other collateral pieces.
A handful of options were explored, but the bright orange and blue logo featuring a sun was selected as the final mark for this new addition. The sun element is also used in their icon treatment of the "O," which is used as a standalone icon for giveaways.
Spring ShoCase
As the show series continued to grow, there was the opportunity to add a spring show which was named the Spring ShoCase. They were looking for something in more muted pastel colors featuring a key graphic element while incorporating their trademark "Sho" with the horse peeking through the "O." The simplified graphic element and horse icon needed to be able to stand alone to be incorporated in other collateral pieces.
A handful of options were explored, but a calming green, pink and yellow palette was chosen for the logo featuring a rough painted rainbow was chosen for the final mark. The rainbow element is also used in their icon treatment of the standalone graphic, which is used for giveaways.
The Championship Sho
The most recent addition to the 2024 show season was The Championship Sho. This was a highly anticipated addition to wrap up their other three shows and bring the best of the best together for one overarching competition.
This logo encompasses the gold and maroon of the umbrella branding while featuring a laurel wreath and three stars. These elements are also used in the standalone graphic with the horse icon to be used for promotions and giveaways.
To promote this show, there was a game of "guess the phrase" that was played out over four days on their social media accounts. On the fourth day, they wanted to release a short animated video that hyped the event. This video was created for them to display each of the guessed phrases before displaying The Championship Sho logo.
