Cadillac Family Physicians, P.C.
CLIENT: Cadillac Family Physicians, P.C.
LOCATION: Cadillac, Michigan
CATEGORIES: Branding, Photography, Typography, Web
PAPER SELECTION: Neenah Classic Crest Stipple in Avalanche White 100# Cover
AUDIENCE: Current patients, prospective doctors, new patients, partners in healthcare, and suppliers.
OBJECTIVE: Design a successful brand experience that competes with leading medical trends and tactics while focusing on the patient centered experience and their unique team approach.
Cadillac Family Physicians, PC was a project completed between two people and myself.
My contributions to the project include: researching the office as well as the competition, developing the three branding ideas presented to the client, develop a business system for the office and see it through the production phase, and create a brand manual for the clients future use.
For the web experience, my contributions include: initial research and blue sky phase, developing the information architecture that makes the most sense for users and the information that they will need to access, creating a static prototype that displays the information in a clean and effective way, and preparing graphics for use on the final site.
Branding
Cadillac Family Physicians logo was developed by considering the four core values of the office as well as the way the patient is surrounded by a team of medical staff to ensure they receive the best possible care.
The purple line indicates where the four core values overlap and surround the patient, the blue dot in the center.
Photography
The photography shown was taken in office with our art direction to show the Cadillac Family Physicians staff interacting with patients and and their emphasis on the team approach and personalized care that each patient receives.
Web Experience
The top navigation should be a prominent feature on the page to help navigate users through the site while leading users to the Follow My Health Patient Login which allows users to check their medical records and get in touch with the office. Users are also provided with step by step instructions as well as a how to video if they are unfamiliar with the service.
Health forms are provided as interactive pdf’s allowing patients to easily enter information and print off forms to bring into the office.
The Health Room blog is an area that allows staff at Cadillac Family Physicians to post stories, articles, recipes, etc. that they wish to share with their patients and the community.
